From Keywords to Conversations: How Augusto Automates Content Creation

At Augusto, we’ve always seen the value of publishing consistent, high-quality content. But like many teams, we struggled to do it. Between client work, product development, and marketing priorities, producing compelling content regularly wasn’t happening.

So, we set ourselves a challenge:

• Publish two new pieces of content per week

• Increase website traffic and lead generation

• Develop reusable sales enablement content

  
  

We also knew that if AI would help shape the future, we needed to move beyond just playing with tools. We had to build something practical and repeatable that would actually help us scale. That’s when our content workflow was born.

How Our Automated Content Engine Works

We built a system that uses automation tools and custom content logic. It begins with keyword discovery, where we use tools like ChatGPT to suggest relevant topics tied to our service offerings and target audience interests. This generates a curated list of keywords such as "custom healthcare software," "automating patient workflows," and "technology in digital transformation."

Next, we feed those keywords into a research workflow that expands the list, pulls in volume and competition data, and organizes everything into clusters. The result is a clear, structured spreadsheet that identifies where real opportunity lies.

Then we move on to generating content ideas. This part of the system analyzes the data and produces suggestions, including article titles, content formats, and which audience to target. It gives our team a starting point and ensures that every idea is grounded in relevance.

From there, we get into content creation. Once we choose an idea, the system takes over. It writes the title, outlines the points, drafts the introduction, fills in the body, and wraps up the conclusion. After that, a light cleanup pass is performed to keep the structure smooth.

What makes this really work is the context it's built on. We feed it our brand guidelines, service descriptions, and previous blog posts and case studies. This way, the voice and message sound like us, not a generic template.

We also use design tools to create visuals for the article. Once everything is finalized and published, we share it across our channels, including company social media, personal posts from team members, and email marketing.

Early Results and Feedback

We’re still early in the journey, but we're seeing encouraging signs. Website traffic has started to trend upward. Engagement on social media has picked up. Most importantly, clients and prospects are bringing up our articles in meetings. For us, that’s new and exciting. It means the content is actually making an impression. One of our team members even had a LinkedIn post become their most-viewed post of the year. Moments like that show us we're on the right path.

Advice for Teams Getting Started

If you're just getting started, here’s what we’ve learned:

"The prompts are your secret sauce."

To create something that sounds like you and supports your goals, you have to give the system the right information. Be specific. Build context into the process. The more it knows about your voice, services, and goals, the better the outcome.

Don't aim to simply fill your blog with content. Aim to build a system that helps you communicate clearly and consistently.

If you want to see how we did it or how we could do it for you, we’d love to talk. Let’s connect.