A large Midwestern healthcare system, the region's largest employer and one of the most prominent healthcare networks in the area, was established following the integration of three major healthcare systems. With over 65,000 employees and a mission to deliver seamless, high-quality care, the organization needed to unify its digital presence to reflect its new identity and enhance patient experiences across the state.

The Problem

Disjointed Patient Experience

Patients and community members were often confused when navigating the legacy websites, as regional toggles directed them to outdated systems. This fragmentation hindered access to necessary information about care and services.

Technology and Content Standardization

Integrating different technological infrastructures and standardizing digital experiences across regions proved challenging. The team faced hurdles in consolidating over 10,000 web pages while maintaining functionality and accessibility.

Internal Alignment and Resource Constraints

Aligning teams across regions with varying cultures and operational styles was difficult. Additionally, the absence of an in-house content team slowed progress.

Vendor Fragmentation

The involvement of multiple vendors led to inefficiencies and delayed project timelines.

Why the Healthcare System Chose Augusto Digital

The healthcare system selected Augusto Digital for its expertise in healthcare digital solutions, flexible approach, and commitment to delivering value quickly. Key reasons included:

Rumble Process

Augusto’s immersive “Rumble” phase facilitated rapid team alignment and strategic planning, enabling the project to move forward efficiently.

Collaborative Approach

Augusto acted as an extension of the healthcare system’s internal team, fostering unified goals and seamless integration with other partners, including branding and SEO agencies.

Adaptability and Cost-Effectiveness

Augusto’s flexible and nimble approach ensured the team could respond quickly to changing needs while maintaining cost-effectiveness.

Augusto’s Solutions

Augusto Digital implemented a comprehensive strategy to address the healthcare system’s challenges:

1. Rumble Sessions

   
   Augusto initiated their signature Rumble process, bringing together stakeholders to align on priorities, clarify objectives, and establish momentum. This collaborative approach transformed theoretical discussions into actionable outcomes.
   "Augusto’s Rumble process was a game-changer. It brought clarity and momentum to our complex merger project, aligning teams that previously struggled to find common ground," said a Senior Digital Leader.

   
   

2. Comprehensive Digital Alignment

   
   To create a unified digital presence, Augusto guided the consolidation of over 10,000 web pages into a cohesive website. This process involved addressing internal resistance and integrating diverse content sources to streamline user experiences.
   "Augusto’s team has been incredibly organized and proactive. They’ve kept us moving forward despite the complexity of merging three distinct systems," shared a Digital Marketing Lead.

   
   

3. Foundation Websites

   
   Augusto developed a scalable template for the healthcare system’s foundation websites. The first site was completed within 8-12 weeks, serving as a blueprint for regional adaptations and accelerating the overall rollout.

   
   

4. User-Centric Content Development

   
   With limited internal resources, the healthcare system relied on Augusto to manage content development. Utilizing a minimum viable product (MVP) approach, Augusto prioritized creating essential pages to serve the largest patient base while allowing flexibility for future growth.

   
   

5. Patient-Focused Design

   
   Augusto emphasized user-friendly designs that simplified critical actions like scheduling appointments and accessing urgent care, all while maintaining the healthcare system’s brand standards.

   
   

6. Innovative Thought Leadership

   
   Beyond execution, Augusto provided strategic insights, proposing innovations such as incorporating AI into content processes and aligning the healthcare system with best practices in healthcare consumer experiences.

   
   

The Results

The partnership between the healthcare system and Augusto Digital yielded significant outcomes:

Strategic Insights and Rapid Results

Within two weeks of the Rumble phase, the healthcare system began to see tangible results, including improved digital strategies and consumer-centric experiences.

Enhanced Collaboration

Augusto’s approach fostered a “one team” mindset, uniting up to 15 stakeholders around shared objectives and improving cross-functional efficiency.
"The flexibility and adaptability of Augusto’s team were key. They responded to changes quickly, provided thoughtful solutions, and always focused on delivering value. That level of integrity and partnership is rare," said a Senior Digital Leader.

Consolidation of 10,000+ Web Pages

Augusto successfully guided the integration of over 10,000 web pages into a unified site, reducing patient confusion and streamlining navigation.

Accelerated Project Timelines

Key projects, such as the foundation website, were completed in record time—just 8-12 weeks. This agile approach allowed iterative improvements while keeping projects on track.

Increased Donations

The improved website design and streamlined donation processes led to a 20% increase in donations in 2023.

Trusted Partnership

Augusto’s transparent, value-driven approach established them as a trusted partner capable of navigating the healthcare system’s complex organizational structure while delivering meaningful results.

Conclusion

Over the course of their partnership, the healthcare system and Augusto Digital have made significant strides in unifying the healthcare network’s digital presence, aligning internal teams, and enhancing patient experiences. Augusto’s agile methodologies, strategic insights, and collaborative ethos were instrumental in overcoming the challenges of merging three major healthcare systems. This partnership has positioned the healthcare system for sustained growth, improved patient engagement, and a robust digital future.