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Friction is a serious problem. It leads to bouncing, reduces conversions, and frustrates users to the point of abandoning the application altogether. We start by creating a clear and concise information architecture, intuitive navigation menus, and minimizing the number of clicks required to complete a task or find information. We design clear and concise instructions or calls to action that can help guide users through the product and reduce any confusion or frustration they may encounter.
Product viability assessments help validate an idea by gathering feedback from potential customers, identifying market demand and competition, and demonstrating interest through a sales pipeline, increasing the chances of success and bringing a valuable product to market.
User experience (UX) design focuses on creating a seamless, user-centered design that addresses the needs and wants of the target audience, thus helping to maximize user acceptance.