From Launch to Impact: Measuring Metrics That Matter

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When investing time and money into a software system, it’s important to put a measurement strategy in place. While this may sound obvious, many teams, after months of building the software, tend to overlook the necessity of tracking its performance post-launch. Teams that are failing to set and evaluate measurable outcomes are often:

  • Enamored by features, constantly discussing the next “excitingly cool thing” they want to build.
  • Conducting large re-factoring projects, trying to ensure their code is written properly.
  • Struggling to recall the last time they gathered feedback, looked at that feedback and actually did something with it.

 

Establishing plans to measure outcomes before launching a new software system will ensure that your team collects the data it needs to make informed decisions. Not only will measurable outcomes give insights into your current project, but they’ll also offer valuable feedback and data that can be leveraged when embarking on subsequent projects.

 

Why Do Measurable Outcomes Matter?

When starting a new project, it’s easy to envision new features while neglecting to build what you’ve truly gained insight into. While the project may originate from great ideas, it’s crucial to direct long-term focus towards achieving desired business outcomes, such as increased revenue or a larger user base. Before introducing new software, it’s important to identify the metrics you need to demonstrate success. By thinking through the data your team needs to collect, you can justify further expansion into new features, and critically evaluate whether the investment is worthwhile.

 

Throughout the process, teams should continually ask themselves what decisions they need to make now based on insights from previous data. This ongoing feedback loop facilitates testing and iteration, driven by the crucial learnings uncovered at each stage. In some cases, the data may prompt a pivot, leading your team to reconsider the project, conduct additional user research or prioritize digital marketing and sales over the pursuit of the next groundbreaking productivity feature.

 

Failing to establish these measurement strategies prior to launching your product is akin to steering a car while blindfolded. While you may get lucky once in a while and manage not to crash your car, the odds are not in your favor. Without measurable outcomes, there’s a high risk of squandering time, effort and resources, impeding your team’s progress and hindering the collection of feedback that will help strengthen your product going forward.

 

Which Metrics Matters Most?

Teams often consider a project successful if it delivers all designated features on time and within budget. However, the true measure of success goes beyond feature completion; it lies in the delivery of substantial business value. Merely ticking off feature checkboxes doesn’t guarantee success if the project falls short in providing meaningful impact.

 

If you’re unsure whether or not your product is delivering business value, you may need to change your notion of “done.” Teams should shift their focus from rigid adherence to deadlines and time sheets to prioritizing customer satisfaction and fostering usage growth. Implementing a robust measurement strategy empowers your team to evaluate the product’s success and establish goals that yield meaningful outcomes. Successful software projects are those that measure the actual business impact achieved, going beyond conventional measures of schedule, scope and budget.

 

Software teams should consider a project incomplete until the product is measured and validated. When determining the most relevant metrics for your team and business, ask key questions such as:

  • Are you increasing revenue?
  • Are you attracting new users and receiving positive reviews?
  • Are you driving down support needs?
  • What is your customer retention rate?
  • Are your acquisition costs justifiable in comparison to revenue?

 

Addressing these questions allows you to identify pain points and devise a plan to enhance product results. Establishing a measurement strategy from the start equips your team for a successful launch and validates the product’s value against broader business objectives.

 

Whether you’re already implementing measurable outcomes or are new to the concept of a measurement strategy, Augusto can seamlessly collaborate with product teams to achieve true business success. Contact Augusto to explore how we can help add value to your business.

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Optimizing Sprints and Cycles to Achieve Your Business Goals

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One of the greatest challenges in product management is team alignment. With a plethora of tasks, priorities and goals, maintaining a unified front and steering everyone towards a shared objective becomes a difficult task. The struggle to meet deadlines and goals often stems from team members immersing themselves too deeply in the intricacies of the project, losing sight of the overarching vision. A remedy for this disconnect lies in embracing the sprints and cycles model. This framework serves as an effective means to realign your team and establish clear objectives, offering a pathway toward reinvigorating collaboration and focusing on broader business objectives. By implementing sprints and cycles into your workflow, your team can maximize its budget efficiency, maintain a predictable rhythm of value production and adjust for flexibility and scalability.

 

What are Sprints and Cycles?

A six-week cycle consists of three two-week sprints. Sprints, characterized by their short-term nature, are focused activities and goals that collectively contribute to achieving the broader goal of a cycle. While developers are drawn to the sprint format due to its emphasis on specific and manageable deliverables, an exclusive focus on short-term tasks has the potential to divert the team from their long-term objectives. Integrating sprints into cycles is crucial to maintaining alignment with overarching objectives, ensuring that short-term projects align with broader business goals.

To plan sprints and cycles for your team, consider a multi-year perspective to identify a specific outcome for each calendar year. Then, use this overarching goal to establish a smaller set of objectives. Breaking down goals into yearly and quarterly intervals helps set more manageable expectations and outcomes for teams, ensuring better alignment with your business’s rhythm and providing a roadmap of actionable steps toward long-term goals.

 

Leveraging Sprints and Cycles to Maximize Your Budget

When starting a large project, one of the first things you’ll likely consider is the budget you’ll allocate for the development of the desired software or digital product. While this kind of endeavor can pose a significant financial commitment, you don’t need to front a substantial budget right from the start. By organizing your timelines and priorities into sprints and cycles, you can maximize results within your budget and secure more budget as you demonstrate proven value.

 

The natural rhythm of business breaks time into quarters, with two six-week cycles in a quarter. Product management becomes more streamlined when thinking in these clearly-defined and manageable chunks of time, ensuring the delivery of high value every six weeks.

 

Getting to a place where all parties buy into this method of working takes time, but delivering results within a set timeframe will allow you to build trust and earn increased financial investment in the project, if needed. The reality is that the full scope of a project is uncertain at the outset, but prioritizing the delivery of immediate value enables you and your team to iterate toward success.

 

Adjusting for Flexibility and Scalability

Flexibility and scalability are crucial elements in product management, as each product is variable. The sprints and cycles model works well because it can accommodate the natural evolution of product development and problems that may arise. Sprints and cycles provide a versatile approach, allowing for intermittent slowdowns between cycles for milestones, demos, discovery and feedback discussions to ensure alignment with business goals. While you may need to pause between cycles or make adjustments to your timeline, sticking to sprints and cycles will help your team fall into a predictable rhythm of producing value.

The primary advantage of operating within six-week cycles is the ability to tailor the system to suit your team. As your team undergoes growth and evolves, your sprints and cycles can adapt accordingly. Similarly, when faced with roadblocks, you have the flexibility to adjust your timeline without losing focus on your overarching goals.

 

If your team is tackling a large project or facing challenges in meeting deadlines and attaining objectives, contact Augusto. Let’s explore how we can assist in setting up your team with effective sprints and cycles to achieve your business goals.

Schedule Meeting with an Augusto consultant.

Overcoming Common Hurdles in Product Development

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Is your team struggling with organizational challenges, unclear goals, or missed deadlines? These issues often point to product development dysfunction. At the core, these product development inefficiencies usually come from three root problems:
  • Operating with a project mindset instead of a product mindset
  • Focusing too heavily on scope rather than value
  • Lacking a clear approach to organizing digital product work

To realign your team, you must first identify the symptoms. From there, you can implement processes that lead to better outcomes.

Operating with a Project Mindset Rather Than a Product Mindset

When teams operate with a project mindset, certain patterns emerge. You may notice the following symptoms:

  • Scope, budget, and timing are treated as fixed constraints.
  • The team delays launch until everything feels “perfect.”
  • User interviews are no longer a priority.
  • Execution of written requirements outweighs learning or discovery

 

Teams that are stuck in a project mindset often fear failure. They’ve likely experienced the negative results of software projects done poorly, such as never-ending timelines and wasted money. As a result, these teams spend months planning and documenting. They try to predict every detail upfront and don’t release a product until everything is completed.

 

However, when companies and teams adopt a product mindset, they quickly gain the ability to properly manage their scope and reduce their fear of failure. A product mindset reduces the risk of wasted time and money by ensuring a functional MVP that can grow and evolve over time. When companies eliminate this “project over product” mindset, they can  accelerate the way they do business by quickly creating a tangible product that drives value.

 

Focusing More on Scope Than Value

Some common signs that your team is overly focused on scope at the expense of value include:

  • Your leadership team has more ideas for features than your team can actually implement.
  • Your development team is constantly fighting scope creep.
  • The lead developer seems to be in charge of the product.
  • No one is discussing the desired outcome of the project anymore.

 

Teams that focus too heavily on scope aim to identify every detail upfront, often because they start with too big of a vision. More often than not, they experience disappointment and frustration when the scope of their project inevitably changes.

 

While project management has traditionally focused on the construction of physical spaces, like bridges and buildings, and teams had to identify every single detail of their scope up front, the nature of software projects requires (and allows for) more flexibility. When teams focus on value over scope, they are able to produce an MVP, then test it with customers and other stakeholders. This research almost always uncovers ideas that allow your team to adjust its path accordingly and position the company for ongoing growth.

 

Since almost every project undergoes changes in scope, teams should follow the pattern of sprints and cycles to allow for flexibility, growth and realistic expectations.

 

Lack of Understanding in Organizing Digital Product Development Work

Symptoms of insufficient understanding of how to organize a digital product development team include:

  • Your teams haven’t studied product development and come from disciplines like development, marketing or business.
  • Team members aren’t thinking iteratively and instead prefer big-bang releases.
  • Teams are inward-focused and think they know more than anyone else. There seems to be a divide between the development team and the business team.
  • The product owner isn’t clearly defined, and product launches are managed by the development team.

 

Teams that are unfamiliar with agile development typically experience both rigidity in their processes and a tendency to accidentally overspend. Many teams have been burned in the past when presenting a budget to a vendor, so they’re often hesitant to adopt this way of working. However, teams don’t have to commit to a substantial budget from the outset. The value proven from that first cycle will earn more budget, if necessary, to meet the goals of the software or the overarching business goals.

 

A successful strategy for achieving this is to organize your timeline and priorities by six-week cycles. This concept works well in software systems because these products don’t fit neatly into compartments; rather, they evolve over time. The biggest benefit to working in six-week cycles is that you can build the right system for your team, even if it’s not exactly what they predicted at the beginning.

 

Continue the Diagnosis

Your team may be dealing with more than one of these problems at once. Symptoms can be subtle. Continue to monitor team performance and track progress against your product roadmap at regular intervals. However, most importantly, don’t aim for perfection. Focus on iterative improvements and asking the right questions.

 

If your team is experiencing symptoms of product development dysfunction, contact Augusto to explore how we can help realign your team and set you up for success.

Originally published on ProductCraft.com

 

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